How a Managed Service Provider Increased Qualified Leads by 75% in 6 Months

What We Shipped

Over a 6-month engagement, we delivered a consistent stream of high-impact optimizations:

• 1 complete technical SEO audit and remediation.
• 18 new blog posts targeting specific service-related keywords.
• 1 pillar page for "IT Services for Financial Firms."
• A 25% improvement in Core Web Vitals (LCP).
• 12 high-quality backlinks from tech publications.

What Moved the Needle

The biggest wins came from a two-pronged approach:

1. Technical Fixes: The initial audit uncovered significant indexation issues. Fixing these provided an immediate 30% traffic lift by allowing Google to properly crawl and rank existing pages.
2. Targeted Content: By focusing on long-tail keywords specific to their high-value verticals (e.g., "cybersecurity for law firms in boston"), we attracted a much higher quality of traffic that converted at a higher rate than their previous generic content.

Next Moves

Our focus for the next quarter is to build out a new content hub around "Co-Managed IT Services" and begin A/B testing the primary CTA on their service pages to further improve conversion rates.