Launching a Content Hub That Drove $250k in New Pipeline Value

What We Shipped

Over a 3-month sprint, we focused entirely on establishing topical authority around one core service:

• 1 comprehensive content hub pillar page.
• 6 supporting blog posts that answered specific user questions related to the core topic.
• A full internal linking audit to connect the new hub to relevant existing pages.
• Advanced schema markup (FAQ, HowTo, Service) on all new pages.

What Moved the Needle

The client had deep expertise but a scattered, unorganized blog. The key to success was focus:

1. Topical Authority: Instead of writing random blog posts, we built a comprehensive "hub" of content that covered a single topic from every angle. This signaled to Google that our client was an expert on that subject.
2. Internal Linking: By strategically linking all the "spoke" articles back to the main "hub" page, we passed authority and relevance, helping the high-value pillar page rank for competitive terms.

Next Moves

With the first content hub now generating leads, we are replicating the process for the client's second most valuable service line. We are also creating a lead magnet (e.g., a downloadable checklist) to capture more value from the hub's traffic.